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AI Is Rewriting the CFO Office: How Staria Is Leading the Charge

AI is reshaping the finance function faster than any other technological shift in decades, and we at Staria intend to lead that transformation. Our goal is clear: to build the most advanced CFO Office solutions in Europe by combining world‑class ERP and finance-focused AI services and business performance management.

By Artti Aurasmaa, CEO at Staria

We’ve been on the forefront of developing tech-enabled services since 2003. Our original ethos was to digitalise a paper-heavy finance industry. Our purpose is to empower finance leaders with the tools and services you need to focus on your company’s growth.

In 2018 we invested heavily in robotic process automation with the goal to better serve our customers by boosting accuracy, improving compliance and enabling faster service delivery to our customers. These investments set the foundation of our AI team and AI developments. Our strategic focus has always involved developing intelligent automation and integrating AI tools in our services to ensure you reap the benefits of efficient services and the most advanced CFO Office tech stack available.

Our internal AI team works closely with all teams at Staria to identify where AI and automation can create meaningful impact and then makes those improvements happen.

For instance, an AI agent generates hundreds of customer documentations at the ISO standard in response to customers’ change requests. And AP processing automation leads to faster invoice processing, fewer errors and lower processing costs.

AI in accounting

In 2024 we launched our AI-powered assistant, StariaMind, to help employees quickly find company information, answer HR and policy questions, but more importantly to automate everyday tasks using advanced language models. It is designed to improve efficiency and support our staff by providing accurate, privacy-focused guidance tailored to our internal processes.

What followed in 2025 was the launch of a conversational AI Assistant in cooperation with The Finnish Accounting Association for accounting and HR professionals across Finland. It is a first-of-its-kind AI assistant built for the entire financial administration sector, covering both accounting and HR professionals.

We estimate we can save 50 000h per year on routine work leveraging these two assistants.

We’ve seen a quantum leap in AI development, where AI use cases became more tangible than ever for the CFO Office. AI is here to stay, it’s going to be embedded in everything we do. In many cases it already is. Complex finance processes that were once nearly impossible to automate have become feasible thanks to AI agents.

These developments are clearer than ever in the two tech pillars that the CFO Office relies on: ERP and BI platform.

AI in NetSuite

Firstly, we are Europe’s leading NetSuite provider. We have chosen NetSuite as the core of our CFO Office solutions because it’s built for finance, and it’s the #1 ERP for growth companies. NetSuite is owned by Oracle which invests tens of billions into AI and cloud infrastructure. NetSuite’s AI vision is to transform ERP from a system of record to a system of reasoning where AI is embedded everywhere. It works in the background and helps users operate faster, smarter and with higher confidence. In practice it means:

  • Natural language interfaces across modules

  • Automated insights and anomaly detection

  • AI-generated recommendations embedded in workflows

  • No extra AI products you need to buy or switch to

AI in Naviloq

Secondly, we believe that the future belongs to those who can transform raw data into real business value quickly, intuitively, and autonomously. Naviloq is our proprietary business intelligence platform that lets you automate your financial controls and planning. Naviloq’s embedded AI Controller acts as a tireless analyst scanning dashboards, surfacing trends, anomalies, and opportunities. Then comes personalisation. It starts to interpret user goals, proactively surfaces relevant insights, and suggests actions. It dynamically draws from multiple data sources, collaborating with users to deliver tailored analytics. Lastly it can start to make decisions and take actions independently, executing end-to-end analytics and operational tasks with minimal human intervention. This is a shift toward fully self-governing, decision-making analytics platforms.

AI in CFO Office Solutions

AI enabled CFO office tools are developing rapidly, whether that’s NetSuite and Naviloq, within the tools offered by the NetSuite ecosystem, or by service providers like us at Staria. With our extensive background in integrating AI into our solutions, this is just another, although very exciting phase of tech advancements, that yet again let’s our clients focus on tackling their growth journeys, while manual tasks are taken care of in the background, faster, more accurately and covering more complex processes than ever before.

Simplify your operations and focus on growth with our one-stop shop for all your CFO Office needs.

Staria's AI vision summarised

Staria's expert behind the text

Artti Aurasmaa

CEO

Staria

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