The Launch of a Conversational AI Assistant for Accounting and HR Professionals

The Finnish Accounting Association, and Staria, a pioneer in automation within the accounting domain, announce a groundbreaking AI tool.

The pioneering AI tool has been trained on a wide range of validated materials, including guidelines from the Finnish Tax Administration, statements from the Finnish Accounting Board, articles from Tilisanomat, and key legislation relevant to the field. The source material is continuously updated.

The AI tool is a first-of-its-kind solution in Europe that’s built exclusively for the financial administration sector. It provides finance and HR professionals with access to a comprehensive, country-specific knowledge base and opens access to source materials on accounting, business and VAT taxation, payroll, and labor and corporate law.

This advanced use of AI significantly accelerates information gathering for accounting and HR experts, allowing them to focus on value-adding tasks where their expertise can truly shine.

Key benefits include: 

• Data-Driven: Users can leverage a vast amount of information that has never been this easily accessible, enhancing their capabilities in daily work. The AI tool has access to, for example, Finnish Tax Administration guidelines, Finnish Accounting Board’s statements, and Tilisanomat articles.

• Enhanced Information Retrieval: Faster data collection streamlines experts’ daily work. The AI tool can draft responses, memos, or client instructions and translate texts into different languages. According to a recent user survey, frequent users save several hours per month.

• Security: Built on Staria’s proprietary conversational AI, the tool ensures a secure and private user experience. Unlike public AI tools, the AI tool does not store or use end-user data or queries for training purposes.

The service saves professionals hours of work

According to a user survey conducted in May 2025, over 90% of finance professionals who used the service would recommend it to a colleague or another professional. Those using the service several times a week or daily estimate it can save several hours per month. With approximately 13,500 professionals working in the financial administration sector in Finland, the potential time savings are substantial.

This AI tool is an industrial-grade solution that not only meets the needs of Finnish accounting and HR professionals but also sets a precedent for future innovations in the field.

Staria’s COO, Joonas Sipola, explains how the need for the AI tool was identified:

In spring 2024 the Nordic Accountant Federation’s convention brought together top accounting firms to discuss how the outsourcing sector can remain at the forefront of digitalization in finance and HR, and leverage LLM AI models safely and effectively. At Staria we already had the technology in use, so it was obvious to us that by sharing it, we could help ensure outsourcing remains more cost-effective than in-house operations.

Jari Seppä, CEO of the Finnish Accounting Association, adds:

Our mission is to provide our members with the latest knowledge and tools. The AI tool is the purest example of this, and we are extremely proud to be at the forefront of AI development in accounting. According to user feedback, the service saves hours of work per month, so the benefits are clear.

For more information, please contact: 

Juha Kartano
Director of Communications and Marketing | Taloushallintoliitto
juha.kartano@taloushallintoliitto.fi
+358 50 360 9720

Jari Seppä
CEO | Taloushallintoliitto
jari.seppa@taloushallintoliitto.fi
+358 50 348 1064

Alexandra Sevelius
Marketing Director | Staria Oyj
alexandra.sevelius@staria.com 
+358 45 674 4949 

Joonas Sipola  
COO | Staria Oyj  
joonas.sipola@staria.com

About the Finnish Accounting Association

The Finnish Accounting Association is an advocacy and training organization for the financial administration sector, as well as the national industry association for authorized companies and organizations providing financial administration services. The association represents nearly 1,000 accounting firms, service companies, software houses, and service centers. Member companies manage the financial administration of over 150,000 Finnish SMEs and organizations.
www.taloushallintoliitto.fi

About Staria   

At Staria, we empower CFOs with innovative solutions for scalable growth. Our CFO Office solutions equip businesses—from start-ups to global enterprises—with the tools and expertise needed for confident expansion. As a proud NetSuite partner, we have been recognized as the Oracle NetSuite EMEA Solution Provider Partner of the Year 2024 and awarded for Most New Logos - Europe 2024.   

European companies such as Wolt, Vinted, Storytel and Supercell have chosen Staria as their trusted partner for growth.  

Staria has 500+ employees across seven European countries.