Veho and Staria Partner Together for Implementation of Veho’s Next Generation Business Platform

Veho and Staria are partnering for an ERP implementation project based on NetSuite technology platform.

Veho, a leading a retailer and distributor of Mercedes-Benz and smart passenger cars and Daimler commercial vehicles in the Nordics and Baltic Countries, and Staria, a leading international NetSuite partner are proud to announce the signing of a new ERP (Enterprise Resource Planning) implementation project based on NetSuite technology platform. This strategic move marks a significant milestone in Veho’s digital transformation journey in a rapidly changing business environment. 

The implementation of Oracle NetSuite’s cloud-based ERP solution, supported by Staria’s expert services, will modernize and unify Veho's core business operations across different markets and business units, improving efficiency, scalability, and decision-making.  

The purpose of the project is to improve business productivity and to build a scalable future-proof platform that further supports Veho’s global operations and growth. 

We are responding to the transformation of the automotive industry and the growing need for digitalization by introducing a next-generation ERP system. While the journey will require time and effort, this new foundation will enable smarter collaboration and provide modern tools for our teams across all countries. We are proud to take this important step forward together with Staria.

Juha Ruotsalainen, CEO and President at Veho

Staria, a provider of CFO Office solutions, has successfully completed over 300 ERP implementations. With substantial experience and a proven track record, Staria delivers effective ERP solutions for fast-growing companies throughout Europe and beyond. 

Partnering with Veho aligns with our mission to support companies in their growth with smart, scalable systems. We look forward to delivering a solution that empowers Veho to focus on what they do best, while leveraging the power of the NetSuite platform.

Artti Aurasmaa, CEO at Staria

The implementation project is set to begin in Q2/2025, with a phased rollout tailored to meet Veho's specific business goals and operational needs. 

 

 

For more information, please contact: 

Artti Aurasmaa  
CEO | Staria Oyj  
artti.aurasmaa@staria.com
+358 45 186 1775  

Alexandra Sevelius  
Marketing Director | Staria Oyj  
alexandra.sevelius@staria.com
+358 456 744  949   

Johanna Klemetti 
Head of Communications | Veho Oy 
johanna.klemetti@veho.fi 
+358 40 7041148 

 

About Veho 

Veho Group is a Finnish, family-owned company acting as a retailer and distributor of Mercedes-Benz and smart passenger cars and Daimler Truck commercial vehicles in Sweden, Finland, Estonia, Latvia, and Lithuania. From consumers to corporations, we have been serving our customers for over 86 years.  

At Veho, we believe that sustainable mobility is about moving people, both physically and emotionally while leaving the planet in a better condition than we received it. 

Together with Mercedes-Benz and Daimler, our 2300 employees ensure premium experience for premium automotive brand customers. 


About Staria  
 

At Staria, we empower CFOs with innovative solutions for scalable growth. Our CFO Office solutions equip businesses—from start-ups to global enterprises—with the tools and expertise needed for confident expansion. As a proud NetSuite partner, we have been recognized as the Oracle NetSuite EMEA Solution Provider Partner of the Year 2024 and awarded for Most New Logos - Europe 2024.   

European companies such as Wolt, Vinted, Storytel and Supercell have chosen Staria as their trusted partner for growth.  

Staria has 500+ employees across seven European countries.   

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